21 de September de 2023

What is Google Search Console for? Complete guide

Introduction to the world of Google Search Console

Google, in its constant search to optimize the online experience, has provided tools to understand and improve our visibility on the web. One of these tools is Google Search Console (GSC), essential to understand what Google Search Console is for in the field of webmasters and SEO professionals.

Through GSC, you can access valuable data about how your site is perceived by the search giant, allowing you to adjust and adapt your strategy to achieve a more robust online presence.

If you want to go deeper into what the best SEO tools are, I recommend you visit our Co-Founder’s website, Guillem Pagès – SEO Specialist.

History and evolution of Google Search Console

Originally introduced as “Google Webmaster Tools”, this platform has undergone numerous transformations over the years. Its evolution has been marked by a commitment to adapt to the changing needs of webmasters.

Through the various versions of GSC, Google has once again demonstrated its dedication to providing quality tools to improve the online experience for both content creators and users.

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Crawling, indexing and visibility

The crawling and indexing process is vital for any site that wants to be found online. GSC gives you a unique perspective on how Google views your website. What pages have been indexed? Are there tracking problems? These are just some of the questions GSC can answer.

Through its various reports and tools, it is possible to not only detect problems but also implement solutions to ensure that your content is easily accessible to users. If you are looking for more about crawling and indexing, here is an interesting article about how to do an SEO audit step by step.

The value of mobile usability

Today, with the prevalence of mobile devices, ensuring an optimal experience for these users is more crucial than ever. GSC not only allows you to evaluate how your site is performing in this area, but also offers specific recommendations for improvement. From responsive design issues to loading speeds, GSC guides you through the process of optimizing your site for the mobile era.

Performance reports and their impact

Performance reports at GSC are a goldmine of information. These reports give you details about how users find and access your site. From average position in search results to CTR, this data is essential for adjusting and refining your SEO strategy.

After all, the goal of any digital strategy is to connect with your target audience in the most effective way possible. And, to do this, it is essential to understand their habits and preferences. With Google Search Console, you not only get insights into your current online presence, but also tools and recommendations to take your site to the next level.

Frequent questions

No, although having a basic knowledge can be useful.

Simply create an account, add your site, and follow the verification steps.

You should investigate and fix the errors, then you can ask for a new review at GSC.

It doesn’t do it automatically, but it provides you with the tools and information necessary for you to improve it.